Holly Schroder is a multi-media artist whose practise includes painting and moving image light projections. Her work explores the intersection of different subjects, often drawn from figures, landscapes, architecture, and colors, as well as symbolic references to her personal experiences. In the process of creating, Holly employs a layering technique that distorts, extrudes, and merges the content of her work, resulting in hybrid forms that may lose their original representation in a new context.

 

A central concept in Holly’s work is Pareidolia, the perception of familiar patterns where none actually exist. This phenomenon can occur when the brain is overwhelmed with stimulus and continues to perceive it even when it is no longer present, disrupting one's perception of reality. Holly aims to create an unravelling experience for the viewer, with the intention that the more time one spends with the work, the more they will discover.

 

Holly holds a Bachelor of Visual Art from Auckland University of Technology and a Graduate Diploma in Creative Technologies from the Media Design School in New Zealand. Born and raised in Hokitika on the West Coast of the South Island, Holly is based in Arrowtown, NZ.